The Integrated Marketing Communications Certificate Program focuses on effective marketing communications strategies and tactics for an increasingly digital media environment. Integrated Marketing Strategy and Planning Certificate - $3,200 for all seven (7) programs in certificate track. Step 1: Identify your customer. Businesses should start building an IMC if they haven't done so. The company placed "Snapbots" in select cities. in Integrated Marketing Communication program is delivered in an online format ideal for working professionals, conveniently featuring rolling admissions and six start dates each year. When used effectively, integrated marketing helps optimize spending by helping you to put the . An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, ROI analysis and a system for campaign metrics and evaluation. Even before the internet really took off . Support the Integrated Marketing Program Management team in planning and driving new product launches and campaigns; integrated marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, Integrated campaigns: the planning Whatever calendar cycle your business is on for planning and executing initiatives, start there in terms of planning for campaigns. Integrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses. In this way, all your ads, PRs, promotions, online ads, etc. These were actually vending machines for Snap Inc.'s Spectacles product and people posting on social media while . On Point's leadership has 25 years of experience in executing a variety of successful marketing programs. Create or build awareness. First, you need a rock-solid understanding of the audience you are trying to target with your campaign. To plan a great party, you must understand your attendees. We will develop strategies, budgets and measurement criteria for each step in your sales process. Content may be subject to copyright. The emphasis is on how to analyze and create an IMC . Features of the Integrated Marketing Communication Plan: Feature # 1. 1. 22+ Microsoft Word Marketing Plan Templates. Differentiate a product or service from competing offers. From foundational brand strategy to the paid media and data-driven performance analytics, this comprehensive program allows you to design your own integrated learning path. The IMC approach is targeted towards achieving maximum . An integrated marketing campaign involves different marketing channels that are used in combination to promote your products or services. The Department of Integrated Marketing and Communications delivers industry relevant programming and curricula that align with the needs of marketing and communications leaders in the areas of Digital Transformation, Global Perspective, and Growth Leadership. Background, history and vision of your organization. Consider demographic factors, such as education level, gender, income, age, race and geographic location. Stonehill's innovative IMC program combines . 232+ FREE & Premium Marketing Plan Templates - Download NOW Beautifully Designed, Easily Editable Templates to Get your Work Done Faster & Smarter. The integrated marketing communications (IMC) curriculum is designed for you to cultivate breadth and depth of expertise and strategic thinking in four core areas of integrated marketing communications. Integrated marketing communication plan needs to include: Detailed summary of your marketing plan as to how it intends to promote products and services among target customers. Integrated campaigns are effective at balancing both short-term sales uplifts and long-term brand-building effects by combining a range of different channels. Step 1: Understanding your audience Identifying, and understanding your target market is crucial to creating any successful marketing plan. Choose the start date that works best for you. Provide information on features and benefits. Some programs may allow students to complete a thesis or research paper instead of a professional capstone project; however, as IMC is a highly industry-focused . 19) and has since changed the way communicators and marketers interact and conduct business. As a testament to the power of integrated. This final project sets to critically evaluate the various advertising or promotional tools within the integrated marketing communication (IMC) program of Starbucks, determine their effectiveness, and contrast their advantages and disadvantages using different types of media to reach the target market. The marketing program builds customer relationships by transforming the marketing strategy into action. Even in this digital age, print is an important component of an integrated marketing campaign. The IMC Certificate Program integrates areas of marketing communication that are both traditional and digital. This plan will include the priorities, resourcing and performance metrics appropriate for your organization. You can also earn the certificate as you pursue an MBA from St. Thomas. Integrated Marketing Programs matched to your sales process. Here are key areas you want to hit: 1. In 2014, WCU completed the reorganization of Advancement and . 7. Small business owners and marketers often come to us with assignments to produce single projects: a direct mail program; an ad campaign; a brochure; a new website; a paid search (Adwords) campaign; drip email; an email newsletter; And that's okay. We gladly take on those solo . Multimedia Marketing Know your products well. This allows every promotional tool that is being used to be able to work together in a more harmonious way. Integrated Measurable Marketing is a practical, hands-on service that combines strategic planning with the actual execution of those plans. Next, the marketer develops an integrated marketing program that will actually deliver the intended value to target customers. Take one or more evening courses per term to complete this program in as few as 12 months, or go at a slower pace. In practice, that means having a consistent look, feel and tone to your message across all the channels you use. Join us for a virtual information session about the Integrated Marketing Communications (IMC) Master's Degree on Friday, December 16, at 12 p.m. During this information session you will hear from interim program director Eddie Rhee and have your questions answered. 12 pm - 1 pm. You will enhance your expertise and develop your network, customizing your experience in a flexible, hybrid . to achieve maximum impact of marketing objectives ( source ). Take stock of the major business initiatives within the calendar and decide what marketing campaigns could support that. The Master of Science in Integrated Marketing Communications is a flexible, ten-course program offered exclusively online. What is Integrated Marketing Communications? Prerequisite: IMC 303-0. It could be annually, quarterly or monthly. Responsibilities. Stonehill College's integrated marketing communications (IMC) graduate degree program will prepare you for marketing in the digital information age and help grow your career. Without an integrated marketing strategy, you risk delivering mixed messages or communicating in a disconnected voice. 30+ Marketing Plan Templates in PDF. Integrated marketing communication [IMC] at its core is a pretty basic concept. What is integrated marketing? Focusing on modern digital interactive marketing and strategic communication tactics, this degree allows you to gain hands-on experience and develop a comprehensive portfolio to elevate your career prospects. Integrated Marketing Communication (IMC) An approach to achieving the objectives of a marketing strategy, through a well coordinated use of different promotional methods that are intended to reinforce each other. Attend part time (with the flexibility of three entry points: spring, summer and fall) As your core learning path, you'll enroll in the 10 marketing courses below from our Digital Marketing and Data-Driven Marketing certificate programs. The Graduate Certificate in Integrated Marketing Communication program includes both required and elective courses that you can complete at your own pace. To successfully implement an integrated marketing plan, there are certain steps you'll need to take. With this document, you can think of ways and concepts that can make the delivery of your message more convincing. You may also see real estate marketing plan examples. Solimar's integrated marketing program is our comprehensive marketing solution specifically designed to ensure that all messaging and communication strategies are unified across all channels and strategically focused on attracting your customerthe traveler. The business case for integrated marketing is the shift from becoming a competitive player to a profit powerhouse. Measurable, Achievable/Actionable, Relevant and Time-bound. It requires top-down leadership to execute effectively. Integrated marketing is a business strategy that takes into account the breadth and depth of marketing efforts. It provides consistency wherever customers choose to interact with a company. Integrated marketing is the holistic approach to making sure you are being consistent with your message in all media. from marketing objectives. Jindal Global Business School Course Manual Table 1: Course Title Integrated Advertising, Promotion, and Marketing Communications Core or Elective course Elective Program and Batch MBA 21/IBM19 Semester & Academic Year Fall 2022 Credits 1.5 Discipline/Area Marketing Provide details, if this course is a Prerequisite for any course/specialization NA Name of the Faculty Member(s) Sunitha . Consumers are more likely to return if the brand is consistent in every aspect of their experience. Integrated marketing is one of the most beneficial processes for businesses that work with multiple audiences. Accelerate Your Degree and Your Career Accelerated Degree Complete your IMC degree in as little as three to four semesters. Successful integrated marketing takes alignment and buy-in from sales and marketing teams, as well as touchpoints throughout the company like retail sales, teleservice and other front-line personnel. Students must register for courses by 5 p.m. (EST) on the registration deadline date. The power to outperform. will be part of a holistic branding message. Shift in Promotional Expenditure from Traditional Media to Non-Traditional Media: Traditional media is more expensive and not as target oriented as the new tools of promotion. At Northwestern, you will expand your authority as a marketing professional, thanks to our faculty's unparalleled leadership and your enriching new relationships and connections. Now you can develop your creative lens on your schedule! After all, you can't engage in email or social media marketing without establishing a presence, and print is a great way to be seen. IMC 300-0 Introduction to Integrated Marketing Communications . These marketing campaigns help align your brand messaging to ensure consistent delivery across marketing channels and assets. Businesses deploy integrated marketing campaigns to maintain message discipline across media. Integrated marketing is more message-centric. See the difference Innovation is in our DNA: Integrated Marketing Communication or IMC is a marketingstrategy that aligns and interconnects the various platforms and communicationchannels to create a singular branding message. This ensures that when people interact with a company, it is the same every time. Then, think about behavioral and psychological traits, including things like interests, hobbies and values. Integrated marketing is the process of uniting all areas of marketing communication, including advertising, public relations, and social media, and utilizing their unique mix of media, channels, and methods to offer a seamless and customer-centric experience. Print advertising generates brand awareness and can serve as . Implement Your Plan and Keep Track. The Medill IMC master's program uniquely prepares you to excel in marketing communications in any industry. An intimate dinner party among friends? However, you don't just market right away when you don't even know how you're going to do it. Ideal for working professionals, our program is designed to fit your schedule. Executing successful integrated marketing communications campaigns is based on a solid marketing plan, market research and a creative messaging strategy with a focus on consistency, discipline and RESULTS! Within one week of the last session, participants will be required to submit a one-page marketing plan demonstrating the application of course learnings to an internal marketing or business challenge. Integrated Marketing Communications (IMC) is a strategic, collaborative, and promotional marketing function where a targeted audience receives consistent and persuasive brand messaging through various marketing channels in an integrated way to move buyers through the decision-making process. Everything you learn at Medill will be centered on consumer understanding. An integrated campaign can contain digital and offline elements as well as paid, earned and owned media, but the key part is that they work together in an aligned way to reach marketing goals. Through the use of an IMCapproach towards marketing, a brand can achieve a variety of competitiveadvantages. You will choose more than one sequence to build your base of knowledge. This is the opposite of integrated marketing. Integrated Marketing Communications adopts a human-centered approach where messaging caters to an audience and is consistent across all channels. Improve the positioning of a product, or reposition it. Integrated Marketing Communication focuses on identifying consumer insights and developing strategies using offline and online channels to develop, nurture and sustain brand/consumer relationships. Virtual - Online. It prepares students for entry-level marketing communications positions in such fields as advertising, public relations, corporate communications, and database and . The M.A. Snap Inc.: Spectacles. * Run channel and creative team priorities and drive progress . Many master's programs in integrated marketing communication culminate in a capstone experience; commonly, this capstone is in the form of an industry-oriented marketing campaign. 3. The rst step of development of this integrated marketing and communications plan was the reorganization of the former Division of Advancement and External Aairs at WCU, including the creation of a marketing unit that would house Creative Services and University Printing. IMC 308-0 Marketing Models (1 Unit) . How To Create an Integrated Marketing Plan. Integrated Marketing is a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. Integrated Marketing Program. The IMC graduate certificate provides students with practical skills they need to keep up with the ever-changing field of marketing communications. Without an integrated marketing plan . Integrated marketing is the process of unifying all aspects of marketing communication such as advertising, PR, and social media and using their respective mix of media, channels, and tactics to deliver a seamless and customer-centric experience. Integrated marketing communications (IMC) provide an approach designed to deliver one consistent message to buyers through an organization's promotions that may span all different types of media such as TV, radio, magazines, the Internet, mobile phones, professional selling, and social media. Integrated marketing is the process of delivering a consistent and relevant brand experience to your target audience across all marketing channels. . Better yet, you can directly apply everything you learn to make an immediate impact in the workplace. * Ensure marketing briefs are translated into the right tactical project plans and all requirements and turning points are clear across teams. Integrated marketing is a strategic approach for delivering a unified message across all channels, ensuring a seamless experience for customers to interact with your company. Typically, marketing managers oversee all activities within a company's marketing, advertising, and promotional department. CORE COURSES Marketing Research Financial Accounting IMC Strategic Process Author content. Development of complete social marketing programs for actual companies using best-of-breed social monitoring, web analysis, social marketing systems, blogs, Twitter, Google Plus, LinkedIn, and other tools. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement. Joining us in our classrooms every year are over 100 guest speakers and project judges . This course focuses on the latest marketing communication practicesknown as integrated marketing communications (IMC)featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. This course will help you evaluate and combine your ideas to create a single, encompassing marketing plan. Another great example of integrated marketing with a twist, Snap Inc. understood the possibilities and how to blend brick and mortar with online efforts. Content uploaded by Sofia Mondragon Ruiz. Several basic steps are involved: Identify the target. The advantages of creating a joined-up, integrated marketing communications (IMC) plan are well-documented and go back over twenty years. Print Marketing. The Integrated Marketing Communications (IMC) graduate certificate offered by the WVU Reed College of Media is delivered exclusively online. An integrated marketing plan focuses on how each online post, chat, and store display translates to unified customer experiences. * Support the Integrated Marketing Program Management team in planning and driving new product launches and campaigns. Integrated Marketing Communications can produce stronger message consistency, help build brand and create greater sales impact. A consistent message across multiple platforms increases the likelihood your target audience will take action in ways that you intend. Fill a marketing void at your company, hone . A concise, low budget and brief Integrated Marketing Communications plan, for a small ice-cream brand. With more than 25 electives to choose from and specializations in areas like digital and social media and creative strategy, you can create your ideal educational experience. Solimar begins this process with the development of a . A children's birthday party? It means that every form of communications that originates from a business or a campaigned is linked together in some way. It provides a foundation for students who wish to pursue professional careers in integrated marketing . Integrated Marketing Communications (IMC) - Top 5 Features . Include features and essential components of your brand. The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today's communication professional. At its most basic level, integrated marketing communication or IMC means integrating the promotional tools, so that they work together in harmony (Camilleri M.A.,2018) . An integrated marketing campaign combines different channels to promote a brand, product or message to its target audience. Integrated marketing plans help you to identify the best marketing channels that you can use to effectively communicate with your desired audience. Slide 1: Cover Page. 4. IMC attempts to unify all pieces of marketing communications, including advertising, public relations, direct marketing, social media and sales promotion. An Integrated Marketing Campaign starts with a deep understanding of a consumer's needs, attitudes, and behaviors, matching them with business and marketing objectives, in order to develop a set of initiatives and activities that create, communicate and capture value for consumers, integrated across multiple touchpoints. The American Marketing Association defines IMC as "a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time." We offer flexible options to take classes online, on campus, or through a combination of bothso you don't have to interrupt your career to earn your degree. A successful integrated marketing campaign should be led by a marketing manager with the knowledge and training necessary to manage and effectively strategize a comprehensive campaign. Identify Your Customer The first step in developing an integrated marketing communications strategy is to determine your audience. The major marketing mix tools are classified into four broad groups, called the four Ps of marketing: product price Integrated marketing is the practice of managing all of a company's marketing channels to provide a consistent message. This means that each branding effort - across television, radio, print, Internet, and in-person - is presented in a similar style that reinforces the brand's ultimate message. As an initial phase, we will help you map out a marketing plan that fits with your sales operation. The Integrated Marketing Communication graduate program is designed for students interested in careers that merge advertising, public relations, cross-cultural marketing communication, new communication technologies, and applied research. It is often used interchangeably with IMC (integrated marketing communications), 360-degree campaigns, and omnichannel marketing although there's some nuance between the terms. Make sure you have some nibbles and cocktails so everyone can mingle before sitting down. All of these. Without it, creating a unified marketing outreach effort is . Immerse yourself in the art and science of marketing. Incorporating Integrated Marketing Programs in your organization's strategy will empower you to consolidate all your business and marketing communication with your audiences and stakeholders under a single branding theme. Here are just some of the steps you might need to cover when building your integrated marketing communications plan. 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